Is anyone in your firm AdWords Qualified or a Yahoo/Bing Ambassador?

All our senior analysts are qualified under our company’s “My Client Center”, making us an Adwords certified company. We are not yet Yahoo/Bing Ambassadors; we’re working on that.

What is your agency’s billing model for PPC: percentage of spend, percentage of revenue, monthly fee, hybrid?

We do not offer %age of adspend as an engagement model. We do offer hourly, monthly, etc. Our pricing info is available on our pricing page.

Do you have a monthly PPC minimum spend?

No. But is is preferred that you assign a sizeable amount to PPC as it is a more effective medium of generating sales and leads than traditional advertising, and it is advisable to test with a good amount of traffic before taking a decision on the efficacy of PPC for your business.

What method does your firm use to manage PPC: by hand, by automation (what tool), hybrid?

We do everything manually but we are open to using tools of your preference should you feel them to be more cost effective. We can help you pick them as well.

Do you use our credit card, your agency’s or another method? How will you invoice us?

We are never privy to your credit card information neither do we ask you for your credit card information. On accounts that you own, you will need to enter the credit card information yourself. We will guide you on how to do this.

What reports do you typically send clients, and at what interval?

We have weekly, fortnightly and monthly reporting sheets setup in Google Docs for each client/account. We can discuss more or less frequent reporting depending on your requirements and our engagement/pricing model. In the case of fixed monthly fees, the frequency is fortnightly and monthly.

How does your agency measure PPC conversion and ROI?

We require the use of the conversion tracking codes provided by the PPC network. In the case of e-commerce sites, we use Google Analytics to determine ROI. In the case of lead / free download / free subscription conversions, we require regular client feedback for ROI calculation. Our management cost is included in ROI calculation so that the ROI data is the NETT amount taking into account all campaign running costs.

How much PPC spend-cash do you handle annually?

We currently manage about $250,000 annually.