Ask.com, formerly Ask Jeeves, is an Internet search engine which also owns variety of popular web sites including country-specific sites for Germany, Italy, Japan, The Netherlands, and Spain plus askforkids.com, teoma.com, excite.com, myway.com, iwon.com, bloglines.com and several others. The combined traffic to its properties places Ask.com in the top ten parent web companies in the US. Ask.com is a part of IAC Search & Media (part of IAC/InterActive Corp.), with headquarters in Oakland, California.
The keyword auction model pricing is based upon what is called the “eCPM ranking,” which is defined as the cost per click multiplied by the clickthrough rate. Your ad will be ranked using its eCPM rank in relation to other listings bidding on the same keyword(s). The minimum cost per click needed to guarantee placement at the top of the sponsored listings is known as the reserve price and is based upon “market intelligence” and Ask.com CPCs already in place. A forecast of expected ad spend for a month is provided to advertisers. Budgets can be set for a campaign, for a daily spend or for a month’s worth of advertising. The Ask.com network includes Mamma.com, InfoSpace, Dogpile, Excite, and CNET, among others. Recent addition AskCity.com is a nice local search option.
- According to a June 2005 com Score report, Ask.com has a user overlap of only 21% with Yahoo! and 22% with Google, providing good unique searcher base.
- Account terminology similar to other search engines eases new account set up for those looking to experiment beyond Google and/or Yahoo!
- Keyword bidding tool shows you the top 5 competitors.
- Auction model is based upon eCPM ranking (which is CPC x CTR) rather than classic auction.
- Although minimum bid price is stated as 5 cents, it can be higher if there is a “reserve” price on your keyword.